Innovating by Design… Not Luck: An Introduction to Outcome Driven Innovation

Abstract:
Every year, hundreds of startups launch, and nearly as many fail. The reason is rarely a lack of great technology, talent, or innovative features. So why do so many products and startups fail? This talk dives into the real reasons behind these failures and introduces Outcome-Driven Innovation, a proven methodology to create products that truly resonate with customers. Before you drop out (or graduate) to create the next unicorn based on your research, make sure to attend this talk. It might just make the difference between a product people love and one that fades into obscurity.

Bio:
Professor Carey Nachenberg is an adjunct professor in UCLA’s Computer Science department. In industry, Carey has worked across multiple industries – from designing and building self-driving vehicles at Lyft Level 5 to launching cyber-security startups at Google and designing antivirus software at Symantec. Carey earned his BS and MS in Computer Science from UCLA in 1995. Carey is also a published author – check out his techno-thriller, The Florentine Deception.