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This is the topic you requested from Eric Osterweil's blog/homepage. I make no guarantees that it is factual, interesting, or that it has been spell checked.
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Every Krap Begins With Kay
Krap Diamonds
It's that time of year again... The holidays are here and the airwaves are flooded with those damned Kay Jewelers commercials: "Every [Krap] begins with Kay..."

Am I the only one who finds these commercials repulsive and insulting? They show some emasculated egg-shaped weevil getting all giddy and proffering up his manhood to his wife. Why?!? Look, I have no problem with men treating women right (hell, I have a problem with men who DON'T treat women right), but this is pathetic. I'm not sure who's the woman in these commercials.

This season is as bad as all the others, but one spot has caught my eye. There's a new spot where the "guy" keeps peeking at his lame little present until his wife walks in on him. You know... What's wrong with this picture. I hope dough-boy got himself a little pearl necklace or something too. Talk about a gender reversal, I'll bet if they panned back you'd see that douche bag was wearing his wife's pumps and fishnet stockings.

Kay, you've been pissing me off for years. If you want men (not just effeminate douche bags) to bite on your crap, you need to show a couple of guys who can treat their women right without turning into women... Come on!

Thu, 22 Nov 2007 13:20:39 PST

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